Ford Motor Show

For the 2011 Detroit Auto Show, I designed and built an exhibit for the Ford Fusion that linked a physical vehicle model to a digital display. When visitors picked up and moved the model, the on-screen car mirrored its motion in real time while revealing features and technical information.

I developed the interaction concept and the technical system behind it, connecting the movement of the handheld model to the digital vehicle so the whole experience felt immediate and intuitive. The goal was to turn a static product story into something people could explore with their hands.

Built in OpenFrameworks with OpenGL, the project involved custom shader work for the car's reflective transparent material and sensor code that translated gyroscope and accelerometer data into 3D motion on screen.